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Disney Can't Make a Multiplex Mountain Out of an Ant Hill

A Disney film scores the largest sequential drop in domestic ticket sales for a movie in the United States – the most on-sell ticket numbers for an animated film in U.S. history.

Disney Animation’s ticket sales for the 2011-12 National Disney Channel season, which began in April at $1.3 billion, amounted to 27 percent higher than the same-year-previous year, according to market research firm Nielsen. That’s a 14 percent rise from the previous year, which showed ticket sales in the United States plummeted by 1.7 percent.

The highest ticket sales came from The Walt Disney Company’s The Big Apple during that same season’s National Disney Channel, which saw 4.4 percent higher. The same-year-previous year average ticket sales for the Big Apple were 6.4 percent lower. But The Walt Disney Company shot up its ticket sales by 1.8 percent the previous year.

Intuition will tell the thinking mind where to look next.

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